Tuesday, May 26, 2009

All the ads fit to print

With the daily edition of your local fishwrap getting thinner, fluffier or just stopping the presses once and for all, it's not exactly news to say, content is suffering.

I don't pretend to be one of these newspaper purists who believes we must protect the printed edition of every major periodical at all costs, including those that only affect the shareholders. I say, if the online edition has a growing audience, while printed subscription rates drop, the newspapers ought to figure out a new business model. One that compensates journalists for solid reporting, regardless of how it appears - ink or pixelated form. In fact, I tend to favor a move toward digital news, if for no other reason than to save a few trees, but that's an entirely different conversation.

Online or traditional newsprint, the great dailies of this country - The New York Times, The Washington Post, The Wall Street Journal - must remain credible and reputable sources of news. At all costs.

It pains me to log into any of these pillars of printed word and find anything Brittany-Octomom-
Jon-and-Kate-plus-eight-related. And yet, the only chance these organizations have at survival, the only way for them to compete with the trash that really moves product, like the people magazines and the Perez Hiltons, is to enter the gossip game. I've come to terms with the idea that if I really want to know who Jennifer Aniston is fucking these days, or what Amy Winehouse is sniffing, I'm just as likely to find that out from the Cincinnati Enquirer as I am, The National Enquirer.

As someone who makes their livliehood from the advertising industry, I'm especially ok with the idea of more ads. It's just the price of doing business. Especially if they're entertaining ads. Let's face it. Newspapers have gone into, as we all know, the business of entertainment.

Boards >> Screening Room >> Apple - Second Opinion

Sure, it brings into question how objectively a newspaper might report on one of their larger corporate sponsors, but you gotta do what you gotta do.

Where I draw the line is at the New York Times and what they've sacrificed in return for the almighty Apple dollar.

For anyone who reads the New York Times online
, the ultimate media whores have given up approximately 2/3 of their front page (the majority of it, for all you math-letes out there) to feature the humorous stylings of Apple's bumbling PC man and his foil, the young, hip mac guy. Entertaining? Perhaps. But two fucking thirds. That's no longer news. That's just a few headlines squished between a big, fat, corporate shill. What happened to America's most trusted (albeit liberal) rag?

And the newspaper industry wonders why nobody cares about them anymore.

No comments: