What could be dumber than quitting your job and starting an ad agency in this wretched economy?
And yet, I am embarking on just such a pipe dream. The only difference being, I may soon have no job, and my partner doesn't have to quit his, so we figured, what the hell. Starting an ad agency right now just may be the smartest thing we ever do.
Maybe a little independent shop with low overhead, a big rolodex, smart, strategic thinking, a fresh take on how marketers can use social media for good, not mediocrity and an outside roster of award-winning creative talent, hand-picked for each specific job is just what this wretched economy needs. Specifically, this partner of mine and I propose the creation of an agency based largely on the ideals I've recently spoken about in this blog - keeping things simple. Perhaps, all of us, even marketers, can live more productively if we strip away the unnecessary elements that only seem to add time, costs and confusion.
Then again, maybe not.
But we're going for it, damnit. We just haven't settled on a name, yet. A few contenders, but nothing set in letterhead. And so, in the spirit of embracing social media, I invite you, my readers to contribute any names or thoughts you think best represent this type venture in the comments section below.
And just remember, there are plenty of bad ideas. We're open to all of them.